The Importance of Proper Header Tags If you want your website to rank on top of Google, there are lots of little details that you must get right. One of these that is easy to do well, and yet is often overlooked, is the proper use of header tags. Many people know...
How to Effectively Track Marketing ROI for Your Small Business The only way to know if your marketing is working is by tracking your return on investment – otherwise you’re just shoveling money into a hole and hoping for the best! That isn’t to say shoveling...
Blueprint for Success: Key Considerations Before Expanding Your Small Service Business Your business is doing well, you have a loyal customer base, a good reputation, and now it’s time to expand. Marketing is the logical next step and will get your business more...
Understanding Value Propositions: Their Crucial Role in Small Business Success Every small business should have an answer to the question: “Why should your ideal customer choose to work with you instead of one of your competitors?” This seemingly simple question is...
Understanding the Importance of Title Tags and Meta Descriptions SEO helps your customers find your business online – however most small business owners neglect the details and their search engine results page ranking suffers as a result! Two fundamental, yet...
What is Local SEO Keyword Research? If you have ever typed “Tacos near me” into Google, you have performed a local search. Perhaps you’re not a taco person – while I personally find the idea incomprehensible, you still have likely performed a local search for...