The Importance of Proper Header Tags If you want your website to rank on top of Google, there are lots of little details that you must get right. One of these that is easy to do well, and yet is often overlooked, is the proper use of header tags. Many people know...
How to Effectively Track Marketing ROI for Your Small Business The only way to know if your marketing is working is by tracking your return on investment – otherwise you’re just shoveling money into a hole and hoping for the best! That isn’t to say shoveling...
Blueprint for Success: Key Considerations Before Expanding Your Small Service Business Your business is doing well, you have a loyal customer base, a good reputation, and now it’s time to expand. Marketing is the logical next step and will get your business more...
Understanding Value Propositions: Their Crucial Role in Small Business Success Every small business should have an answer to the question: “Why should your ideal customer choose to work with you instead of one of your competitors?” This seemingly simple question is...
Understanding the Importance of Title Tags and Meta Descriptions SEO helps your customers find your business online – however most small business owners neglect the details and their search engine results page ranking suffers as a result! Two fundamental, yet...
What is Local SEO Keyword Research? If you have ever typed “Tacos near me” into Google, you have performed a local search. Perhaps you’re not a taco person – while I personally find the idea incomprehensible, you still have likely performed a local search for...
How will AI affect marketing for my service business? Ever since ChatGPT hit the scene at the end of 2022, the news has been filled with sensationalist headlines, variously calling AI a harbinger of the end or as a savior which will revolutionize business. However,...
How to Optimize Your Google Business Profile: Perfecting Your Profile (Part 1) It may surprise you, but one of the very best things you can do to improve your business’s online presence is entirely free. Google Business Profile (GBP) is a free tool from Google that...
Important Service Business Marketing Metrics and How to Measure Them As a small business owner, there isn’t enough time in the day to keep on top of digital marketing by yourself. It might be difficult to figure out what makes someone qualified to do marketing for...
What You Need To Know About ChatGPT and Modern AI – No Speculation, No BS, Just The Facts If you’ve been paying attention to technology news lately, you doubtlessly have seen the often hyperbolic reporting about ChatGPT. Headlines variously proclaim that this is...
